Skip to content

About Us

At Camino, we’re not just trainers – we’re alignment specialists and problem-solvers. Our holistic approach ensures every aspect of your business is streamlined and aligned for success, from finance and admin to labour and marketing.

A Holistic Approach

We understand that every business is unique. That’s why we don’t offer one-size-fits-all solutions. Instead, we collaborate with you to develop customised systems and processes tailored to your specific needs. From training to tech, we cover it all – ensuring a seamless journey from good to great.

Who We Serve

We specialise in the retail and fuel sectors, working with supermarkets, franchisees, and SMEs across South Africa. Whether you’re launching a new store or optimising existing operations, we’re here to help.

Our Vision

To empower retailers with the tools, knowledge, and support they need to thrive in a competitive market, fostering alignment across their operations to ensure sustained success and collaboration.

Mission

To collaborate with our clients and partners to design and implement systems that streamline operations, enhance profitability, and foster sustainable growth.

Values

  • Innovation: We embrace creative solutions that drive progress.
  • Collaboration: Partnering with the best minds and businesses to deliver exceptional results.
  • Integrity: Upholding transparency and ethical practices in all we do.
  • Excellence: Continuously striving to exceed expectations.
  • Empowerment: Equipping businesses with the knowledge and tools to succeed.

Meet the Team

Every business is unique, and we take pride in recognizing and addressing that uniqueness. Instead of relying on generic solutions, we adopt a hands-on approach to thoroughly understand your specific challenges and goals. As alignment specialists, we collaborate with world-class partners to develop and design systems that create seamless alignment between franchisees and franchisors. This synergy ensures that your business operates efficiently and is positioned for long-term profitability and success.

Led by retail expert Nelia Kirsch, our team is packed with seasoned pros who live and breathe retail, finance, and HR. We’re a passionate team with advanced qualifications in everything from IT to human resources. But more importantly, we know how to put our expertise to work in a way that’s actually useful.

Nelia Kirsch

Business Coach and Alignement Specialist

Nelia Kirsch is a dynamic business coach and alignment specialist with extensive experience in retail and corporate leadership. With years of expertise in training and development, Nelia founded Camino in 2018 to address the unique needs of supermarket and fuel retailers. Under her guidance, Camino has become a trusted partner for businesses seeking support in financial, administrative, labour, and operational processes.

As a business coach and alignment specialist, Nelia combines her strategic mindset, systems thinking, and coaching skills to foster organisational success. Known for her attention to detail, strong work ethic, and ability to inspire teams, Nelia has established herself as a respected leader and innovator in the retail industry.

Lucille Behm

Inventory and Business Analyst

Lucille Behm brings a strategic approach to inventory management and analytics within the retail sector. With 26 years of expertise gained from roles at Pepcor Group and Pick n Pay, Lucille has honed her skills in retail system operations, with a focus on identifying discrepancies, streamlining inventory processes, and delivering insights that drive product performance. As a specialist in business analytics, Lucille combines her keen attention to detail with her passion for precision to create tailored solutions that enhance operational efficiency. Her experience in training retailers from an analytics perspective supports a disciplined, data-driven approach to process improvements. Lucille’s commitment to best practices and systems thinking empowers retailers to optimise financial outcomes and make informed, impactful decisions.

Natalie Hendrikse

Retail Operations and Marketing Specialist

Natalie Hendrikse is a seasoned expert in retail operations, marketing, and communications, dedicated to driving the success of retail brands through innovative strategies and operational excellence. With 14 years of experience in retail and hospitality, Natalie has developed a comprehensive understanding of managing fresh departments to achieve profitability and transforming underperforming supermarkets into thriving businesses. Over the past two years, Natalie has focused on marketing for national convenience brands and a large group of franchise stores, offering a holistic approach that integrates operational insights with marketing strategies to drive store growth. Her ability to leverage data insights, streamline operational systems, and implement creative marketing campaigns ensures impactful results. Natalie’s people-centered approach and strategic mindset enable her to craft sustainable communication strategies tailored to diverse audiences. Passionate about brand transformation, she excels in promoting growth through dynamic media channels and practical retail solutions, making her an invaluable asset to any retail organisation aiming for success.

Melindie Brits

Commercial and Financial Analyst

Melindie Brits, a financial specialist in retail, excels in commercial and financial strategy. With over 14 years of experience, Melindie is skilled in budgeting, forecasting, financial analysis, and risk mitigation. Her robust knowledge of financial reporting and regulatory compliance ensures that retail financial information is both accurate and actionable. Melindie’s ability to translate complex financial data into strategic insights supports growth and stability across the business. Known for her leadership and collaborative approach, she effectively engages teams and builds productive stakeholder relationships. Melindie’s dedication to financial excellence and her results-driven focus make her a vital force in retail financial management.

Cleo Kirsch-Oelofse

Labour Specialist

Cleo Kirsch-Oelofse is a seasoned labour specialist with deep expertise in South African Retail and Wholesale labour Law. With over a decade of experience, Cleo has refined her skills in recruitment, employee relations, and performance management, fostering positive workplace cultures that boost productivity and engagement. Her proficiency in career development, change management, operations management, and payroll enhances the entire employee experience within retail settings. Known for her innovative approach, Cleo stays attuned to global retail technology trends, ensuring that businesses remain competitive and compliant. Her expertise in disciplinary and grievance procedures, alongside her ability to negotiate and advise on best practices, positions Cleo as an essential resource for effective and progressive labour management.

Collaborating Partners

At Camino, collaboration is at the heart of what we do. We partner with industry leaders to provide cutting-edge tools and systems that empower your business to thrive. Together, we ensure every aspect of your operations is aligned for success.

Simplify your accounting with Xero’s cloud-based solutions, designed to integrate seamlessly with your business processes.

Optimise your operations with STEM’s business management software, offering custom dashboards and tools.

Crafting compelling stories and impactful messages to elevate brands and drive meaningful engagement.

Navigate South African labour laws and HR compliance with confidence, thanks to LabourNet’s expert solutions.

Streamline workforce management with Altron/UKG’s innovative optimisation tools.

Make smarter decisions with Syft’s advanced data analytics platform, turning insights into action.

A multidisciplinary creative studio. KIMMI combines technical expertise and artistic innovation to elevate your brand.